Broadcast Reports

Learn how to track delivery and performance for broadcasts

Once you click “Send”, you can monitor your broadcast's progress in real time or review your engagement and delivery rates when your send is complete.

What is a broadcast report?

A broadcast report is an aggregate of performance and delivery data for a broadcast. A broadcast report consists of a flow breakdown, audience report, delivery overview/details, and sentiment report.

When is a broadcast report created?

A broadcast report is generated as soon as you hit send, or a scheduled broadcast starts. A broadcast report will let you monitor your broadcast’s delivery progress, and show you a full breakdown of results once complete.

Can I filter my broadcast reports?

Yes – you can filter your reports by member data, such as location or groups, to understand how segments of your audience perform. Learn how to filter reports.

Can I download my broadcast reports?

Yes! You can download a .CSV of your Audience Report data per broadcast. Learn how to download Reports.

Broadcast Report Analytics

Learn how each component of your Broadcast Report is calculated. 

Audience Report

The Audience Report is an overview of your broadcast’s reach and performance.

Your Broadcast Audience Report will include the following data:

  • Audience Size is the number of members who were sent your broadcast.
  • Audience Reached is the number of members who received your broadcast. The rate is the number of members who received your broadcast out of your Audience Size. 
  • Opt-Out Rate is the members who opted-out in your broadcast out of your Audience Size. An opt-out is counted when a member replies with an opt-out phrase while they are interacting with your broadcast. The count displays the number of members who opted-out in your broadcast. 
  • Response Rate is the number of unique replies to your broadcast out of the Audience Reached. A unique reply does not include multiple replies from a single member or opt-out responses. The count displays the number of unique replies to your broadcast.
  • Click Rate is the number of members who clicked a link in the broadcast out of the Audience Reached. This does not include multiple clicks from a single member.
Tip: If your broadcast contains multiple links you can see a breakdown of clicks per link via the Broadcast Audience Report by clicking the Click Rate metric. A table will expand including all the links in the broadcast and their individual click rate.

Delivery Overview

The Delivery Overview monitors the delivery of your broadcast’s initial bot action after it is sent to carriers.

Your Broadcast Delivery Report will include the following data:

  • Sent to Carriers is the number of initial bot action messages sent to carriers for delivery.
  • Awaiting Carrier Response is the number of initial bot action messages that have not returned a delivery receipt. The rate is the number of initial bot action messages that have not returned a delivery receipt out of the number of initial bot action messages sent to carriers.
  • Total Undeliverable is the number of initial bot action messages that were not delivered due to a delivery error. The rate is the number of initial bot action messages that did not deliver out of the number of initial bot action messages sent to carriers.

Note: Your campaign's phone number will determine the available delivery receipts returned by carriers. Learn more.

The Undeliverable Error Details is a table of all delivery errors your broadcast received, organized by error category.

Your Undeliverable Error Details can include any of the follow status categories, depending on the errors returned by carriers:

  • Unreachable: There is an intermittent or permanent issue with the mobile number, such as a phone number that is registered as a landline or a mobile number that is out of prepaid message credits.
  • Bad Number: There is an intermittent or permanent issue with the mobile number, such as a phone set to “do not disturb”, or a deactivated number.
  • Carrier Issue: There is an intermittent issue with the carrier that services the mobile number, such as a downed cell tower.
  • Carrier Violation: Carriers have flagged your message as a violation, such as spam.
  • Transfer Error: There was an intermittent issue when carriers transferred your message to the member’s mobile device, such as an indeterminate delivery receipt.
A count displays the number of errors received by error status category as well as by error. The rate of error status category is the number of errors received by category out of the number of undeliverable messages.
Tip: To bulk edit members, based on the error they received, click the error number. Strive will generate a list of filtered results for any member who received this error.
What are delivery errors?

Delivery errors are sent to Strive by carriers in place of a delivery receipt. To see details on a specific delivery error, hover over the ? next to the error code.

Flow Breakdown

The Flow Breakdown shows a broadcast's individual message (bot action) performance.

A Flow Breakdown can include the following metrics, depending on the bot actions in your broadcast:

  • Replies is the total number of unique replies to this bot action. A reply is any response received at this bot action, including opt-out phrases or invalid responses.
  • Validations is the number of members who triggered a validation message for this bot action.
  • Opt out is the number of members who opted-out of your broadcast at this bot action. The rate is the number of members who opted out at this bot action out of the members who received this bot action. An opt-out is counted when a member replies with an opt-out phrase while interacting with this step of your broadcast.
  • Responses is the number of members who replied with this response option. The rate is the number of members who replied with this response option out of the number of replies to this bot action.
  • Links Clicked: a links table will display your link(s), number of clicks, and link click rate. The response column notes the message the link is in. Clicks is the number of members who clicked your link. The rate is the number of clicks out of the members who received this bot action or success message.
Important Note: Editing a flow that has been broadcasted can alter your Reports data! Clone an existing flow or create a new flow via the Flows page if you'd like to make updates to your message.

Filtering

Learn how to filter your broadcast report with member data.

Add a filter condition
  1. From the broadcast report, click Filter, +Add Filter.
  2. Select the member attribute you’d like to filter by (i.e. phone number, group, zip code).
  3. Select the operator you’d like to filter by (i.e. contains, does not contain, is equal to).
  4. Enter the value you’d like to filter the attribute by.
  5. To filter by multiple conditions, click +add filter below the filter you created, and select if you’d like your filtered report to follow AND or OR logic.
  6. Click out of the filter window to see your filtered report (don't click x).


What is a filter condition?

A filter condition is a rule that your members list records must follow in order to be visible in your filtered results. You can add multiple filter conditions with AND or OR logic. A filter condition is composed of an attribute, operator, and value.

  • An attribute is a members list field (such as zip code) or message action, (such as broadcast).
  • A filter operator determines how the field is filtered. The attribute’s data type will determine the operators you can filter the attribute by.
  • A value is a piece of data you’d like to filter by, within the attribute you specify. For example, a value could be a group named “volunteers”. The attribute you select will determine the values you can filter by.
What’s the difference between AND vs OR filters?

If you include multiple filter conditions with AND logic, your results will meet all the filter conditions. If you include multiple filter conditions with OR logic, your results will meet at least one of the filter conditions.


Download Reports

Learn how to quickly download your Broadcast data.

  1. Head over to the Reports Landing page
  2. In the right hand side of the Broadcast overview table click the purple download icon.
  3. A .CSV of your Audience Report by broadcast will automatically download to your device.
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