Flow Reports

Track a flow's performance across multiple sources or add filters to see performance by segments of your audience

What is a flow report?

A flow report is an aggregate of performance and delivery data from any interaction with your flow. Flow reports display performance and delivery data for any broadcasts sent as well as incoming traffic from Automations.

What is the difference between a flow report and a broadcast report?

Since a flow can be broadcasted or triggered by an Automation, a flow report shows data from all interactions with your flow. A broadcast report only shows data from a specific broadcast event. 

When is a flow report created?

A flow report is created as soon as you save a flow. Results will populate when the flow is triggered or broadcasted.

Note: Once your flow report is created, any edits to your flow will be reflected in your flow report.

Can I filter my flow reports?

Yes! You can filter your reports by location, group, broadcast, and more! Learn how to filter flow reports.

Can I download my flow reports?

Yes! You can download a .CSV of your Audience Report data per flow. Learn how to download Flow Report data.

Flow Report Analytics

Learn how each metric of your Flow Reports is calculated


Audience Report

The Audience Report is an overview of your flow’s reach and performance.

Your Flow Audience Report will include the following data:

  • Audience Size is the number of unique members who were sent your flow.
  • Audience Reached is the number of unique members who received your flow. The rate is the amount of members who received your flow out of your Audience Size.
  • Opt -Out Rate is the members who opted-out of your flow out of your Audience Size. An opt-out is counted when a member replies with an opt-out phrase while interacting with your flow. The count displays the number of members who opted-out of your flow.
  • Response Rate is unique responses to your flow’s initial bot action out of the Audience Reached. A unique reply does not include multiple replies from a single Member or opt-out responses. The count displays the number of unique responses to your flow’s initial bot action.
  • Click Rate is the number of members who clicked a link in your flow out of the number of Audience Reached. This does not include multiple clicks from a single member.
Tip: If your flow contains multiple links You can see a breakdown of clicks per link via the Broadcast Audience Report by clicking the Click Rate metric. A table will expand including each link's individual click count and click rate.

Delivery Overview

The Delivery Overview monitors the delivery of your flow after it is sent to carriers.

Your Flow Delivery Overview will include the following data:

  • Sent to Carriers is the total number of messages in the flow sent to carriers for delivery.
  • Awaiting Carrier Response is the number of messages that have not returned a delivery receipt. The rate is the number of messages that have not returned a delivery receipt out of the number of messages sent to carriers.
  • Total Undeliverable is the number of messages that were not delivered. The rate is the number of messages that did not deliver out of the number of messages sent to carriers.
What are delivery errors?

Delivery errors are sent to Strive by carriers in place of a delivery receipt. To see details on a specific delivery error, hover over the ? next to the error code.

A count displays the number of errors received by error status category as well as by error. The rate of error by status category is the number of errors received in a category out of the number of undeliverable messages.

Your Undeliverable Error Details can include any of the following status categories, depending on the errors returned by carriers:

  • Unreachable: There is an intermittent or permanent issue with the mobile number, such as a phone number that is registered as a landline or a mobile number that is out of prepaid message credits.
  • Bad Number: There is an intermittent or permanent issue with the mobile number, such as a phone set to “do not disturb”, or a deactivated number.
  • Carrier Issue: There is an intermittent issue with the carrier that services the mobile number, such as a downed cell tower.
  • Carrier Violation: Carriers have flagged your message as a violation, such as spam.
  • Transfer Error: There was an intermittent issue when carriers transferred your message to the member’s mobile device, such as an indeterminate delivery receipt.
Tip: To bulk edit members, based on the error they received, click the error number. Strive will generate a list of filtered results for any member who received this error.

Flow Breakdown

The Flow breakdown show’s an individual bot action’s performance, within your flow

This is an example of a flow breakdown with a simple message, ask a question, and collect info bot action.

A Flow Breakdown can include the following metrics, depending on the bot actions in your flow:

  • Replied is the total number of replies to this bot action. A reply is counted when any response is received while interacting with this bot action. Replies include multiple responses from a single member, opt-out phrases, or invalid responses.
  • Validations is the number members who triggered a validation message for this bot action.
  • Opt out is the number of members who opted-out of your flow at this bot action. The rate is the number of members who opted out at this bot action out of the Audience Size. An opt-out is counted when a member replies with an opt-out phrase while interacting with this bot action.
  • Responses is the number of members who replied with this response option. The rate is the number of members who replied with this response option out of the number of replies to this bot action.
  • Links Clicked: a links table will display your link(s), number of clicks, and link click rate. The response column notes the message the link is in. Clicks is the number of members who clicked your link. The rate is the number of clicks out of the members who received this bot action or success message.
Important Note: Editing a flow that has been broadcasted or triggered can alter your Reports data! Clone the existing flow or create a new flow via the Flows page if you'd like to make updates to your message.

Filtering

Strive lets you filter your flow report with your member data. Drill down to see how your flow performed by form, keyword, and more!

What is a filter condition?

A filter condition is a rule that your Members list records must follow in order to be visible in your filtered results. You can add multiple filter conditions with AND or OR logic. A filter condition is composed of an attribute, operator, and value.

  • An attribute is a members list field (such as zip code) or message action, (such as broadcast).
  • A filter operator determines how the field is filtered.  The attribute’s data type will determine the operators you can filter the attribute by.
  • A value is a piece of data you’d like to filter by within the attribute you specify. For example, a value could be a group named “volunteers”.  The attribute you select will determine the values you can filter by.

What’s the difference between AND vs OR filters?

If you include multiple filter conditions with AND logic, your results will meet all the filter conditions. If you include multiple filter conditions with OR logic, your results will meet at least one of the filter conditions.

How to filter a flow report:
  1. From the flow report, click Filter, +Add Filter.
  2. Select the member attribute you’d like to filter by (i.e. phone number, group, zip code).
  3. Select the operator you’d like to filter by (i.e. contains, does not contain, is equal to).
  4. Enter the value you’d like to filter the attribute by.
  5. To filter by multiple conditions, click +Add filter below the filter you created, and select if you’d like your filtered report to follow AND or OR logic.
  6. Click out of the filter window to see your filtered report (don't click x).

Download Reports

Learn how to quickly download your Flow Reports data.

  1. Head over to the Reports Landing page
  2. Click the Flows tab.
  3. In the right hand side of the Flow overview table click the purple download icon.
  4. A .CSV of your Audience Report by flow will automatically download to your device.
Still have a question?
Contact support