What is the Dashboard?

The Strive Messaging dashboard gives your campaign a comprehensive view of program-wide performance through interactive graphs, charts, and widgets. The dashboard updates nightly with statistical data on opt-ins, opt-outs, response messages, link utilization, and call actions.

How is the Dashboard different from Reports?

Broadcast and flow reports focus on specific messages. In contrast, the Dashboard offers a “big picture" look at audience engagement.

Total Members

The Total Members widget displays a line graph of total campaign membership. The bold number is the current total subscribers (example: 1,000,994) with details indicating how many subscribe / unsubscribe events have occurred within the selected time window.

Hovering over the line will reveal datapoints with details about subscription changes on a given day. Double-click the green dot to jump directly to a filtered list of new members that can be easily added to a group for targeted messaging.

Hovering over a data point will also display the Subscription Event Sources which includes a list of sources in which a subscription event took place, including from configured integrations, CSV imports, manual changes made by users, or keywords.

Any subscription events from CSV imports will display the CSV file name.

Tip: You can see a complete log of your CSV imports via Import History.

Top Locations

The Top Locations widget displays a heat map on responses, link engagement, and call actions by the member's state or territory of residence.

Hovering over a location reveals details on the location, as well as a link to a filtered list of individual members from that location with engagement activity during the selected timespan.

Members without a saved zip code will be aggregated together and displayed on the No State Data icon at the bottom right of the map.

Best Hours

The Best Hours of Week widget displays a heat map on responses, link engagement, and call actions by time of day. This widget helps your texting program identify when members are most likely to engage with your outreach based on when the message is sent.

Note: The data is based on the local time when each member received the initial message.

To make data actionable for campaigns, activity is displayed relative to when the message was delivered in the members' local timezone. For example, if a campaign based in New York sends a link to a petition at 1:30pm EDT, and a member in California receives that link at 10:30am PDT and clicks right away, the click would apply to the 10:00 time block. If that same member waited until 12:30 PDT to click, the click would still be counted as a response to a message in the 10:00 hour.

To schedule a message for a specific time of day, hover over the time block and click Schedule Message.

For even more granular control over message timing, check out our sections on scheduling messages, quiet hours, and custom send speeds.

Decoding Types of Data on the Dashboard

Response Rate

Response rate measures the number of incoming messages sent from members back to your campaign. If a campaign sends 10,000 messages to members during a given week, and receives 410 messages in response, the response rate for that week would be 410 / 10000, or 4.1%.

Responses are aggregated by day, so if a member replies multiple times in a day, only one will be counted, but replies on different days will be counted separately. One-on-one inbox conversations are not counted toward the total.

Click Rate

Click rate reflects the number of members who visited a shortened link in a Strive broadcast divided by the total number of members who received it.

Strive can only track visits to URLs generated by the Strive link shortener, so make sure to use this tool to get the best view of your member engagement. Learn more about using trackable links here.

Call Rate

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Call rate reflects the number of members who completed a call using the Strive call tool, divided by the total number of members who received a prompt for a call action.

Calls are counted as “complete” when the member is matched to a target and the target phone begins ringing, so this will include members that spoke with a representative as well as those who were connected to voicemail or whose calls were abandoned after this step.

Learn more about configuring call actions, including fallback numbers, pre-recorded welcome messages, and more!

Insufficient Data

The Strive Dashboard uses a five-color scale that adapts to the natural range of each campaign’s data, making it easy for our users to see trends at a glance. However, there are occasionally activity that does not provide enough data to report a statistically relevant trend. Data may be insufficient when broadcasts are sent to very small audiences or at infrequently-used times.

For small-scale testing, we recommend using the Test Broadcasts feature. Test broadcasts are excluded from all dashboard data calculations.

Note: Strive has defined outliers as any results with engagement rates more than 3 standard deviations above the mean for that campaign.